The Food & Beverage (F&B) market in Việt Nam is a vibrant and ever-changing industry, driven by shifting tastes, evolving customer demands, and a constant need for innovation. Customers seek for indulgence and are presented with a plethora of choices....
Vietnamese firms were urged to increase their focus on intangible assets to strengthen brand value at a conference jointly held by Brand Finance and its local representative Mibrand Vietnam in Ha Noi on Thursday.
